Presentation topic: Bravely Done: How Transparency, Courage, and Culture Shape Deschutes Brewery’s Success. The event is open to the public with RSVP at www.adfedco.com.
When: January 26, 11:30am – 1pm
Where: St. Charles Medical Center Conference Rooms
As director of sales and marketing, Hegedus oversees the entire branding and selling operation of Deschutes Brewery. He works with the executive team and brewers to come up with the next big brew, navigates the deluge of government regulations impacting their industry, and strategizes on the consumer experience. Hegedus will provide an inside perspective on the past, present, and future of Deschutes Brewery from an executive perspective.
“We are thrilled to have Mark present how Deschutes Brewery has evolved and become a stable and growing brand its consumers have fallen in love with,” said Georell Bracelin, AdFED President. “Few companies in Central Oregon have experienced such a blistering pace in their growth as Deschutes Brewery. We are excited to host Mark as he gives the inside perspective as one of Deschutes’ most important strategists.”
About AdFed of Central Oregon
The Advertising Federation of Central Oregon (AdFed) is a non profit, membership based organization of advertising, marketing and public relations professionals who are dedicated to upholding high ethical standards for communications in Central Oregon by supporting educational opportunities that promote the value and functions of advertising and by assisting in the promotion of socially responsible community service projects. AdFed of Central Oregon is an affiliate of the American Advertising Federation (AAF), which represents a national network of over 50,000 professionals in the advertising industry. AdFed of Central Oregon is the only advertising-based club in Central Oregon and has been recognized as Club of the Year for their district, which includes Oregon, Washington, Idaho and Montana for three years and counting.
