OSU-Cascades Lecture Looks at How Feelings Guide Decision-Making

Feelings guide our decisions more than most of us are willing to admit.  Items we purchase, financial investments we make, and even helpful gestures we extend to others are often determined by emotion rather than on real information. On Wednesday, February 6 during Oregon State University – Cascades’ It’s in the Bag lecture, Jesse King will examine the affect heuristic, the mental shortcut we take in decision-making, in a presentation titled Helpful and Safe vs. Useless and Dangerous: Research on the Affect Heuristic.

King is an assistant professor in business at OSU’s Bend campus. His research interests include affective decision-making, new product development and innovation, marketing deception, sports consumer behavior and organizational change.  He joined OSU-Cascades in 2011. King received a bachelor’s of science in applied psychology and in marketing from Montana State University, and earned his Ph.D. in marketing from the University of Oregon. His research has won awards from OSU, the University of Oregon, the American Marketing Association and the Academy of Management.

“It’s in the Bag” lectures are free and no reservations are needed.  Attendees are welcome to bring a bagged lunch and beverage. Lectures take place in Cascades Hall, room 117-118. Audience members are asked to pick-up a free parking pass from the main office before parking. For more information visit http://www.osucascades.edu/lunchtime-lectures or contact 541-322-3100 or info@osucascades.edu.

What:                   OSU-Cascades “It’s in the Bag” Lecture:

Helpful and Safe vs. Useless and Dangerous: Research on the Affect Heuristic.

Who:                     Professor Jesse King,  OSU-Cascades Business Program

When:                   Noon – 1:00 p.m., Wednesday, February 6

Where:                Cascades Hall, Room 118, College Way, Bend

Info:                       www.OSUcascades.edu/lunchtime-lectures