A Look Behind Procter & Gamble’s Olympics Campaign at the April AdBite. Mark your calendars and join The Advertising Federation of Central Oregon for the April AdBite on April 24 from 11:30am– 1pm featuring speakers, Eric Gabrielson and Jesse Johnson from Wieden & Kennedy.
The Olympics gave Procter & Gamble an opportunity to have a point of view that would resonate with millions of people. But to do this, P&G had to find its authentic and meaningful connection to the Olympics Games. In April’s AdBite, Eric and Jesse will highlight P&G’s Sochi Olympics effort, and in the process discuss lessons and over arching strategy in creating a compelling creative campaign.
Wieden & Kennedy is an independent, creatively driven advertising agency that creates strong and provocative relationships between good companies and their customers. With some of the world’s largest and most respected brands like CocaCola, Nike, Facebook and countless others, W+K believes that it doesn’t matter where, how or in what medium an idea is expressed as long as the idea is a good one.
April AdBite will be held on Thursday, April 24 from 11:30am to 1pm in the St. Charles Bend Conference Room. The price to attend is $25 for AdFed members and $45 for non-members. Online registration closes at noon on Tuesday, April 22. Registration at the door may be available depending on space.
The Advertising Federation of Central Oregon is a non profit organization of advertising, marketing and public relations professionals dedicated to promoting and enhancing the success of its members through education, connection and inspiration. The organization supports excellent creative and strategic advertising, helping build successful local businesses and a stronger community.
